Keeping Your Members Engaged After The Open
Now that the CrossFit® Open is over we wanted to take this opportunity to share some of the ways we keep our members engaged at both of our Affiliates Dynamis CrossFit located in Carlsbad, CA and Diamond Bar CrossFit located in Diamond Bar, CA.
The Open is such a strong community event that some Affiliates struggle to keep excitement from coming to a halt. As Greg Glassman has famously said "People can quit a gym, but they won't quit relationships". CrossFit is not a transactional business it is a relationship business and the following 13 things are practices we do to keep our members engaged.
1. Equal attention for all. All of your athletes are important and everybody requires coaching. Make it a point to hit everyone in your class and use their first name. Give each athlete something specific to work on and be sure to check back with them.
2. Change isn't bad. Fitness is always changing. Stick to your core mission, however listen to your members, they are your business.
3. Understand what your Member wants. Take time to talk to your members, find out why they CrossFit and what they are looking to accomplish. This goes for old and new members alike. When they can tell you why they come to your Box, helping them achieve their goals becomes much easier.
4. Community, community, community. It's not all just about CrossFit. Set up a regular schedule of community events where people can engage with each other over more than just the CrossFit® class. At Diamond Bar CrossFit after our final Friday Night Lights event we've schedule two additional community events targeting multiple interests. First is a Korean BBQ night, the second is a move night hosted at our Box.
5. Partner workouts! Every Saturday at Dynamis CrossFit we schedule a partner WOD at 9AM. The class is packed and our regular Saturday Coach Alex creates a unique workout for people of all skill levels. They are usually long and involve strategy and require communication and teamwork. Saturday partner workouts routinely generate a lot of buzz.
6. Get Personal. Engage with your members on a personal level. What are their hobbies, who are their favorite teams, what is their favorite workout or lift? Stay mobile and touch base with everyone.
7. Birthday shoutouts! Have fun with it, name your workouts in honor of the birthday that day. At the beginning of class, tell your athletes to wish NAME a happy birthday and list your birthday's for the month on your monthly newsletter.
8. Explain your programming. Have your coaches explain why we continue to work certain movements, what we are trying to accomplish and what results we are striving for. For Example, at Dynamis we have recently started a 12-week strength cycle and at the beginning of every class our coaches explain what we are doing, why we are doing it and what we are trying to accomplish. We continue to speak openly about it welcoming questions and targeting results.
9. Fist bumps after every class. AMP Partner Brian Holley is the master of the after class fist bump! After every workout, he turns the music down and encourages every member to walk around and give everyone a fist bump. No matter how exhausted people are every time the community ends with a fist bump.
10. Spotlight a member(s) of the month. Every month feature in your newsletter a member or members of the month. Interview the member and take pictures, really showcase them. Why do they love CrossFit®, what is their favorite movement, what have they achieved while being a member.
11. In-House competitions. We charge a small fee to enter the challenge generating a member commitment. Then between member donations and the fee itself we create a diverse pool of prizes to reward a range of categories. Our most recent nutrition challenge rewarded 10 members for their hard work. This prevents just a few people from "winning" and encourages engagement and participation throughout the community.
12. Goal Board. Encourage members to document their goals and their progress. This goes back to number 2 above. Understanding where your member is starting and what they want to achieve helps you understand how you can assist them in reaching their goals! this because you get to see exactly what people are looking for. Currently at Dynamis CrossFit we have a focus on pull-up progression ultimately for some people to achieve their first bar muscle up.
13. Survey your members. Feedback can be scary but reference a great saying "If your not evolving, your dying" - Marcus Lemonis. Within our communities a traditional survey wouldn't fly, but approaching feedback one question at a time and casually can provide the feedback you need.