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Who We Are...

WE ARE AFFILIATE OWNERS AND WE CARE ABOUT IMPROVING OUR INDUSTRY.

Life AsRx apparel brand co-founder, Marcus Dedina, is Fully Amped’s Chief Visionary and CEO. Marcus has over a decade of industry experience as a coach, Regionals athlete and Affiliate owner. He has worked with hundreds of Affiliates curating thousands of designs and still works closely with CrossFit, Inc.

Our team realized the struggle to provide simple, cost effective, high quality apparel for members and was determined to find a solution; in 2017 Fully Amped launched with our first beta store.

He and the partners at Fully Amped are headquartered out of our Affiliate Dynamis CrossFit (2012) and still coach classes and manage the gym's daily affairs while working tirelessly to help our fellow Affiliates continue to solve the most challenging problems in our industry.