Life AsRx apparel brand co-founder, Marcus Dedina, began in the CrossFit Apparel Industry in 2007 and is Fully Amped’s chief visionary and CEO. After having been in the industry for over a decade as a coach, an athlete and an Affiliate owner, Marcus realized the struggle for Affiliates to provide easy, cost effective, high quality apparel for their members.
Determined to find a solution, Marcus partnered with fellow Affiliate owners, Jared Grugett and Brian Holley. Combined, the trio has extensive business experience in the fitness, consumer products and customer service industries.
They embarked on an 2-year journey to solve this vexing problem with a determination to bring a perfect solution to market. Through much diligence, long days of research, and a lot of trial and error, the team came up with "An elegant solution to one of Affiliates’ most vexing problems".
The family at Fully Amped works tirelessly to help our fellow Affiliates continue to solve the most challenging problems in our industry.